Are you really getting the most out of HubSpot?

Imagine it’s Monday morning, and your marketing team has just fired off an email campaign. A few hours later, you notice that a significant chunk of your recipients didn’t even get the message. At the same time, your sales team mentions they’re still sifting through old, irrelevant leads. It might feel like a typical start to the week, but it could be a sign you’re not getting the most out of your HubSpot investment.

For many UK businesses, HubSpot is the secret weapon for marketing and sales alignment, but it’s also a tool that’s easy to underutilise. Here are five clear signs you’re leaving potential growth untapped and how you can fix it.

1.      Your data’s a mess

Picture your HubSpot database as a kitchen cupboard – if its disorganised and full of expired spices and unlabelled jars, cooking a family meal becomes a challenge. The same goes for your marketing efforts - duplicate contacts, outdated details, and incomplete records can turn your campaigns into a guessing game. Keeping your data clean and organised is essential for targeted messaging and meaningful insights.

2.     You’re only scratching the surface of its features

HubSpot is like a Swiss Army knife – it’s packed with tools you might not even know exist. From creating workflows that automate repetitive tasks to using lead scoring to prioritise high-value prospects, the platform offers a goldmine of opportunities. Yet, many businesses stick to the basics and miss out on these advanced features that could make the difference in their operations.

3.     Sales and marketing are chalk and cheese

Does it feel like your sales and marketing teams are speaking different languages? HubSpot’s core strength lies in uniting these often disparate departments. When used properly, it can foster seamless collaboration, from shared reporting dashboards to automated lead handoffs. Without this alignment, you’re missing a major opportunity to streamline efforts, improve customer experience – and create lasting harmony between your teams.

4.     Your reports don’t make sense

You’re not alone if HubSpot’s analytics sometimes feel like deciphering an ancient script. However, these reports hold the key to actionable insights and with proper setup, you can uncover patterns, track KPIs, and measure ROI with ease. Struggling to extract value from your data often means you’re flying blind and wasting time and resources in the process.

5.     The ROI isn’t what you expected

You invested in HubSpot with visions of rapid lead generation and boosted conversions. But if the reality isn’t matching your expectations, it’s worth reassessing how you’re using the platform. Are your workflows optimised? Are you using its automation capabilities? Sometimes, a few tweaks can make all the difference.

At Umbrella Comms, we specialise in helping UK businesses unlock HubSpot’s full potential – we understand the nuances of the technology and can provide the guidance you need. With nearly 30 years of marketing expertise, we’re not just consultants, we’re your partners in growth.

Don’t let HubSpot become another underutilised tool in your tech stack – let us help you turn your challenges into opportunities and drive real results. Drop us a line and let's start turning your HubSpot challenges into opportunities.

Contact us at hello@umbrellacomms.co.uk. You’ll get a response within the hour.